Imagine that you have an amazing business with an equally amazing service or product to offer, but your business is in a terrible location where no one is aware of its existence. No matter how much your business could potentially grow and thrive, there is no way it could be successful in this scenario. This same situation takes place on the web. You may have an amazing and well branded website, but it will not lead to growth for your business if no one ever visits it. To solve this problem, we specialize in Search Engine Optimization (SEO). When your website is search engine optimized, customers find it easily and quickly. Having a beautiful website is important, but it is just as important that they can find and use it!
There are many tools and methods we utilize to make your online presence known. One important piece of SEO is your websites content. Our team will create custom SEO-friendly content for your website. We can also adjust already existing content to be more SEO-friendly. We will write custom titles and custom descriptions for your webpages. Then, we can create local listings in online directories for search engines that are branded to match your company’s marketing materials and work with you on local SEO to ensure that your website is appearing in the search engine results in your local market. We will also brainstorm with you to think of all the important keywords that customers could potentially use in their web search that should lead them to your website such as names of products or services that you offer.
When customers search for a company that provides your product or services, it is unlikely they will look beyond the first page of their search engine results. Other companies are trying to do all that they can to ensure that their website appears at the top of the search. For that reason, SEO is a complicated process that is never complete. Good SEO practices implemented in your site today may not be visible for weeks or even months, so that is why it is important to hire someone that is knowledgeable and skilled in SEO that you can trust. To take it one step further, we also offer SEO monitoring, utilizing analytics tools to keep an eye on search traffic for your site. We will tweak and optimize as an ongoing process to keep your site relevant in web searches. Our team can generate quarterly reports (or monthly, if requested) so that we can ensure your company’s website remains competitive in search results.
We can also create pay-per-click (ppc) campaigns (also known as pay-per-cost campaigns). This form of internet marketing allows you to pay for traffic to your website by creating ads that display in search engine results pages such as Google when consumers search for keywords that pertain to your business, products and services.